For Product Marketing

Finally know if your content is actually working.

Naro gives product marketers a direct line from the content they build to how it performs in real deals, so you stop guessing and start shipping what the field actually needs.

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The problem today

“You spent three weeks building the perfect battlecard. Six months later, you run an audit and find it was downloaded twice. Meanwhile, reps are improvising their own competitive positioning in live deals.”

No feedback loop

Content gets shipped to the field and disappears into a black box. You have no visibility into whether it's being used, what's resonating, or what buyers actually say when they see it.

Gaps discovered too late

You find out your content library is missing a critical piece when a rep tells you they lost a deal because they couldn't answer a question. By then, it's too late.

Building on gut feel

Content roadmaps are driven by rep requests, leadership opinions, and quarterly surveys, not by what buyers are actually asking in live deals.

How Naro helps

Built for the way your team actually works

Explore Every Conversation

See clusters of objections, questions, and pain points filtered by deal stage, segment, or persona. Explore what prospects are actually saying without ever listening to a call.

Content Gap Detection

Naro surfaces questions from buyer conversations that no existing content addresses, ranked by frequency and deal impact. Your next content brief, written by your pipeline.

Rep-Facing Content Assistant

When reps ask 'where's that deck?' or 'how do we compare to X?', Naro answers instantly from what you've already created — increasing content utilization across the team.

Workflow