When everything feels urgent, marketing teams risk reacting instead of driving impact. This post shows how to use AI and customer insights to prioritize the right projects—building sharper messaging, stronger campaigns, and marketing that truly matters.
Rolling out strategic initiatives during end-of-quarter chaos? Learn how to boost sales performance without pulling reps off the phones.
Sales calls are packed with untapped insights—but only if you know how to find them. Marketers succeed when they act like detectives, uncovering clues in customer conversations and turning them into sharper positioning, smarter content, and strategies that win.
You’ve mastered prompts — now it’s time to understand agents. This guide breaks down agents, MCP, and more so you can actually use AI to get real marketing work done.
In this conversation with Brad Klingenberg, Chief Algorithms Officer at Naro, we break down the core concepts behind AI agents, automation, and the Model Context Protocol (MCP) — clarifying what they are, how they work, and why they matter. Brad explains how Naro’s MCP-powered agent combines tools, reasoning, and deep context to help B2B marketers and sellers move from disconnected data to intelligent, actionable workflows.
Join us on Thursday, August 7th at 11 a.m. PDT / 2 p.m. EDT
AI is transforming competitive intelligence from a slow, manual process into a fast, scalable, and continuous engine for go-to-market teams. By analyzing customer conversations, web data, and internal assets, AI helps uncover real-time insights, sharpen positioning, and keep sales enablement materials like battlecards fresh and effective.
Build a strong competitive strategy by leveraging insights from customer conversations—especially sales calls—as a primary source of real-world intelligence.
AI is finally aligning sales and marketing in ways previously unattainable. From deeper and more comprehensive understanding of the voice of customer to smart, context driven recommendations, AI enables both teams to operate together more seamlessly.
From crafting clear examples to defining audiences, product marketers are uniquely skilled in a way that makes them excellent AI prompters.
