From crafting clear examples to defining audiences, product marketers are uniquely skilled in a way that makes them excellent AI prompters.
What marketers can learn from sales conversations
Every day, your sales and go-to-market teams are having tons of conversations with customers and prospects. These conversations contain invaluable insights that can transform your content strategy from reactive to proactive, from assumption-based to data-driven.
How AI is powering the modern product marketer
AI isn’t here to replace product marketers. It’s here to make them more strategic. And in this post, we’ll break down the four areas where PMMs today are gaining efficiency and quality with AI without compromising creativity, collaboration, or brand voice.
Unlocking the power of content and knowledge to supercharge small sales teams
Small B2B sales teams may often feel at a disadvantage for “not having enough content.”, but even small teams possess a treasure trove of valuable information.
Four ways voice of customer data drives a smarter B2B content strategy
Ditch assumptions. Use voice of customer data to prioritize content, sharpen messaging, stay relevant, and uncover insights traditional tools miss.