Stephanie Soderborg

From crafting clear examples to defining audiences, product marketers are uniquely skilled in a way that makes them excellent AI prompters.

Every day, your sales and go-to-market teams are having tons of conversations with customers and prospects. These conversations contain invaluable insights that can transform your content strategy from reactive to proactive, from assumption-based to data-driven.

AI isn’t here to replace product marketers. It’s here to make them more strategic. And in this post, we’ll break down the four areas where PMMs today are gaining efficiency and quality with AI without compromising creativity, collaboration, or brand voice.

Small B2B sales teams may often feel at a disadvantage for “not having enough content.”, but even small teams possess a treasure trove of valuable information.