The future of marketing isn’t about perfect prompts, it’s about building the right context. Learn the difference between prompt engineering and context engineering, and how to apply both.
Stop guessing what to work on: how to prioritize marketing projects with AI
When everything feels urgent, marketing teams risk reacting instead of driving impact. This post shows how to use AI and customer insights to prioritize the right projects—building sharper messaging, stronger campaigns, and marketing that truly matters.
Think like a marketer, act like a detective: how to decode customer conversations
Sales calls are packed with untapped insights—but only if you know how to find them. Marketers succeed when they act like detectives, uncovering clues in customer conversations and turning them into sharper positioning, smarter content, and strategies that win.