Register Now: How MCP + AI Agents Are Changing the Game for B2B Marketing
Join us on Thursday, August 7th at 11 a.m. PDT / 2 p.m. EDT
AI is evolving rapidly and it’s reshaping how B2B teams can approach sales alignment, content creation, and strategy. In this 30-minute fast-paced webinar, we’ll break down the core concepts behind MCP (Model Context Protocol) architecture and agent-based AI. This session is designed to be educational first, helping marketers and enablement leaders understand the emerging role of agentic AI, and how to think about applying these models to sales enablement, product marketing, content workflows and more.
What We’ll Cover:
- MCP and Agent 101: What they are, how they work, and why they matter now
- OpenAI’s latest Agent framework — what it means for marketing, enablement, and revenue teams
- Reverse-prompting and structured querying: how to guide AI to generate enablement materials, AEO-friendly content, and high-impact marketing assets based on real sales conversations
- Real examples of how teams are generating sales guides, product summaries, and objection handling tools in minutes
Format: 30 minutes
All registrants will receive a copy of the recording plus an eBook overview.
