Most common questions about Naro
Here are some of the most common questions that come up in our own sales calls. (This page was actually built using Naro's Content Gap Insights.)
Content Library
It’s extremely easy. Naro integrates with your website, Google Drive, or SharePoint. Once connected, content is automatically ingested and stays synced, so new or updated materials flow into the library without manual uploads.
Naro will detect the change and notify you that an update is available. With a single click, you can sync the updated content into your library. No need to re-upload or reprocess manually.
Yes. When content is ingested, Naro automatically summarizes the material, extracts key bullet points and quotes, and applies tags and categories. You can edit or refine this metadata anytime, but the initial heavy lifting is handled for you.
Naro supports both keyword and natural language search, along with filtering (i.e. filter by tag, content type, creation date, etc). You can also pin your most-used collections to your home screen for quick access. Naro’s chatbot also handles natural language questions to surface content and knowledge, so searching the library is not always necessary.
Yes. Naro’s dual-library setup ensures that internal-only content stays private, while approved public-facing content is accessible for external sharing. You control what goes where.
Once your site is connected, Naro will automatically ingest new blog posts and make them available in your shareable library. There's no extra effort required after publication.The same goes for any new resources or pages added to your website.
Chatbot
Naro’s AI-powered chatbot helps your team instantly find and generate accurate answers using your company’s verified internal and customer-facing content. It’s like having a smart assistant that always knows where the right content lives, and how to use it.
You can access Naro’s chatbot from your Naro home screen, directly in email, in Slack, or through a browser side extension, so it’s available wherever you work.
Naro’s chatbot designed to handle content discovery, company knowledge, and situational messaging questions. You can ask it a wide range of questions, from "Do we have case studies on ROI?" to "Do we encrypt customer data?" or even "How should I respond to a CMO focused on top-of-funnel visibility?"
Unlike ChatGPT, Naro’s chatbot is grounded entirely in your company’s content. It won’t guess, hallucinate, or pull from outside sources. Every answer is based on your real materials, making it a trustworthy AI teammate.
Yes, our chatbot is designed to maximize trust and transparency. Every response is backed by verifiable content and excerpts from your library.
Content Gap Insights
Content Gap Insights is a tool designed for sales enablement and marketing leaders to uncover what topics are being discussed on sales and customer calls, such as objections, pain points, and use cases. It identifies whether those topics are well-supported by your existing content, and when there’s a gap, it generates new content using voice of customer insights.
Naro pairs extremely well with Gong and other call intelligence tools. These tools are built primarily for sales reps and their managers. Naro, on the other hand, gives marketers an aggregate view of what’s happening across all calls, grouping themes and revealing patterns without requiring manual call reviews. We also enable you to generate new content based on themes that arise and your voice of customer.
Yes. Naro cross-references your internal and shareable content libraries to determine whether each question, objection or topic raised in calls is well-supported. It shows you a list of related content and ranks them by relevance, focus, and completeness.
Yes. You can click into any topic bucket (e.g., integrations) and view every instance that topic came up on a call, including what was said, how the objection or question was handled, and which content supports that moment.